FOR GOOD… (working title) – a limited series for public television
Board of Advisors
Mariana Amatullo, Lee Davis, Debera Johnson,
Vice President, Scholar in Residence, Executive Director,
Designmatters, Center for Social Design Pratt Institute Center
Art Center College Maryland Institute College of Art for Sustainable Design Studies
Paola Antonelli, Krista Donaldson, Tim Prestero,
Senior Curator, CEO, D-Rev CEO, Design that Matters
Architecture & Design,
The Museum of Modern Art
John Cary, Robert Fabricant, Kevin Starr,
Founding Executive Director, VP, Creative, Managing Director,
Autodesk Impact frog design The Mulago Foundation
Valerie Casey, Patrice Martin,
Executive Director, Co-Lead + Creative Director,
Designers Accord IDEO.org
When we think of “design”, we usually think of smartphones, cars,
buildings and all the things that make our modern world what it is. But a
quarter of the seven billion people on earth can't afford these luxuries;
they live on less than two dollars a day. Other fundamental problems
confront larger communities and entire countries: access to water, food,
housing, healthcare; employment, education, income, economic security.
Even in affluent nations, many people are living with limited resources and
options. Social impact designers are now beginning to address the needs
of communities across the global economic spectrum. These innovators
recognize, as they face the challenges of confronting intractable human
problems, that the needs of the poor are a huge untapped marketplace.
Fresh thinking is having profound and positive impacts on people and
For Good… (working title) will be a public television series revealing the
people, problems, and solutions behind social impact design. There are
many names for this endeavor: “socially responsible design”, “public
interest design”, “human-centered design”, but they all refer to crafting
solutions for human well-being and social transformation. Above all,
these practitioners are interested in measurable and lasting positive
impact. Through constant innovation and collaboration with their
stakeholders, their calling is to tackle problems with fresh vision and new
thinking. Their approach is dramatically improving the lives of millions of
people. For Good… will explore many stories of the development of new,
effective solutions for difficult economic, health, education, and social
problems which have not been addressed by standard global business or
What do you do if you live in a poor community without potable drinking
water? Eliodomestico, made from local terracotta, is a simple solar still
that produces drinkable water from saltwater.
What can save the 20 million premature and low-birth-weight babies
born every year in areas without access to electricity? Embrace is an
infant warmer with no moving parts that can do the work of a traditional
incubator costing 200 times as much.
How can abandoned buildings in blighted urban neighborhoods be used
to grow food and revitalize communities? Biocellar replaces dangerous
eyesores with passive greenhouses.
For Good… will seek out the most compelling stories of innovation in
public interest design – within the US and around the world, and tell these
stories in an immediate, intimate, visually stimulating style.
How can poor farmers irrigate land that is otherwise dependent on
unreliable rains? The MoneyMaker Hip Pump allows them to maximize
their small-scale agriculture.
How are architects addressing local needs while building durable, low-cost, sustainable
structures? Butaro Hospital, in Rwanda, designed by MASS Design Group, is an example.
How can you eliminate pervasive and severe anemia in communities with little iron in the diet? The Lucky Iron Fish is a simple, inexpensive, solution to that problem in Cambodia.
What is design? This simple question is the essential ingredient of every episode of For
Good… As we show how a social impact design team works to solve a problem, viewers will
see effective design practices at work: observation, empathy, innovation and persistence. In
each segment of the series, designers must analyze the needs of their customers and clients, the social environment in which their product, structure, or system will be used, the economics of this social environment, the cost and feasibility of deploying their solutions, as well as technological and manufacturing issues. Mainstream design also follows many of these same workflows, but social impact designers have another imperative: their bottom line includes human well-being. The energy and dedication of these inspired but pragmatic idealists will present the audience with a positive outlook and demonstrate that powerful results can be achieved against intractable problems.
What is a low-cost, effective response to the110 million active landmines in 70 countries? Mine Kafon, made from bamboo and biodegradable plastic, operates like tumbleweed in the wind to detonate mines safely.
Many of the criteria utilized by practitioners of socially responsible design are also at the leading edge of sustainability thinking and technology for the future of the planet. These designers are deeply concerned with energy efficiency, low cost, durability, and prevention of negative environmental effects. Social impact design is a laboratory working on the fringes of our current economy but will be the mainstream methodology for economic growth in a socially just, humane, and sustainable future. As we approach planetary limitations on population, temperature, pollution and resources, social impact design will provide a treasure trove of experience for the crafting of smart, effective global solutions.
What drives social impact designers? What motivates these passionate, committed people to pursue their work? They lead the world of design, and are driven by a vision of a more human-centered, safer, and sustainable world.
Telling these fascinating stories of human-centered endeavor will allow a large audience to
understand the value of utilizing design ideas to make the world a better place for everyone,
including people who are not traditionally (or previously) the target consumers of global
business. It will help inspire a generation of young people to follow their dreams of a
sustainable future and provide ideas for achieving those goals through the techniques of social interest design.
For Good… will utilize a lively, magazine-style format to profile innovators and projects, while following the efforts of designers from inspiration to implementation. It is produced by Jonathan Fein and Roger Grange, award-winning documentary filmmakers, who have more than sixty years of television production experience.
For more information, please contact firstname.lastname@example.org or email@example.com
JONATHAN FEIN – Producer/Director
Jonathan Fein has long been motivated to help people see and appreciate what is right in front of them. His award-winning documentary Objects and Memory, a meditation on the otherwise ordinary things in our homes and museums that mean the most to us, was PBS’s national, prime time, special in commemoration of the seventh and tenth anniversaries of 9/11. As a producer and/or editor, his work has included documentaries on a variety of subjects, from Journeys to Peace and Understanding, about President Nixon’s trip to China; The Competition, about maestro Lorin Maazel’s international search for great young conductors; Death Row Diaries, about Sing Sing prisoners; A Change of Heart, about volunteerism; as well as the PBS series The Fred Friendly Seminars; the Wisdom Channel series Innerviews; and the WNBC documentary magazine series 4Stories. He is the founding director of EVER – Environmental Video, Education, and Reports, an organization dedicated to using media to improve the world.
ROGER GRANGE- Producer/Cinematographer
Roger Grange has traveled the globe as a cinematographer and documentarian for over twenty-five years. His work is guided by a strong journalistic creed to reveal truth without manipulation. He has filmed hundreds of documentaries about subjects including deep ocean volcanism, education, terrorism, healthcare, and the failings of our democracy. His work has taken him to the bottom of the Pacific Ocean in the submarine Alvin, into the ancient tombs of Egyptian pharaohs, and to the streets of Havana and Tehran. In 1994, Roger received an Earthwatch Film Award for a PBS documentary he co-directed in Kerala, India for the Quiet Revolution series, about innovative development programs in underprivileged communities. In January 2009, Roger, with his production partners, released MEGAMALL, a feature length documentary about corruption during the development of a shopping mall near their home town of Nyack, New York. The film has been praised for revealing injustices in our political process, and has served educators and activists in their work. He was recently director of photography for Barbra Streisand's platinum live performance DVD One Night Only. Roger's documentaries have appeared on PBS, Discovery, TLC, Court TV, ABC News, The History Channel, the Food Network, BBC, and many others.